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September 2010 Sale From Bawtry
Written by Mark | Posted 04-10-10 at 20:37

So on this occasion we are looking at the week starting 27th of September. The top sellers are so different to Newark Chain Lane that you would not know that they are in the same group. Anyway I list the top-sellers by percentage in first place then descending.

  1. Lotus 22%
  2. Ecco. 13%
  3. Gabor 11%
  4. VanDal 11%
  5. Josef Seibel 8%
  6. FitFlop 7%
  7. Flexx by HB 5%
  8. Rieker 4%
  9. Shelly 4%
  10. Caprice 4%

The remaining 11% is all 1% each or less. The exception being Hunter 2% and Manas 2%. The overall ladies pairage in Bawtry is slightly higher approximately 20% more. So with the leading brand here being Lotus compared to Gabor in Newark you are looking at £14 less per average sale. Still ladies sales remain higher than in Newark due to the extra 20% volume. Men's sales give a totally different picture in both volume and percentage of sales. The average men's ticket remains high, each individual sale providing 80 plus pounds but overall volume is static at 25% of ladies volumes. Of note here is that the top ten is all the brands sold.

  1. Rockport 23%
  2. Seibel 23%
  3. Anatomic 21%
  4. Ecco 12%
  5. Timberland 5%
  6. Cheaney 5%
  7. Caprice 4%
  8. Barker 3% 9. Lotus 2%
  9. Cat 2%

There we are, the winners perhaps reflect both new deliveries and seasonal change. Lotus boots are now coming into force based on price and style. Men's sales have Rockport so strong due to the classic World Tour shoe and good black work - office wear. As the season moves on I will post the changes.


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